About Silver Starter Initiative

Silver Starter Initiative was founded by Dorrit Bøilerehauge who has a background in business and academic work. Her most recent research on how age is represented in fashion branding has been presented and published in academic journals internationally. By working with this area for a number of years, she gained an interest in the resources and lifestyles of mature people, and this insight has inspired the founding of Silver Starter Initiative.

In addition, Dorrit is a consultant in strategic communication and brand design, has a Ph.D, is a writer, lecturer and author of the book Brand Elegance. She appears regularly in the media as an expert analyst in digital and social media branding, aesthetics, sociological perspectives on fashion - and now also on age.

With Silver Starter Initiative it is her ambition to broaden the perceptions and enforce the possibilities of the silver segment in co-operation with like-minded people and organisations.